VOXOM is the brand for bicycle accessories from Oldenburg. Things that every cyclist always needs, VOXOM delivers! And at VOXOM, King Customer quickly reaches their goal: VOXOM provides assembly and information videos for individual products. Quality at a fair price is the top premise here. Quality - that is the central characteristic of a product! Nothing convinces as much as function and durability at a reasonable and balanced price. And: Quality is always honest and not an empty promise. VOXOM is quality and keeps its promises. Cyclists who use VOXOM bicycle parts and accessories will quickly notice: VOXOM is the honest choice. In the course of the new positioning, it became clear that the current design of the brand is no longer contemporary and needs adjustment.
Moving away from an overly sporty image. A soft and friendly form and color language was developed and complemented by an authentic visual language. A repertoire of freely usable design elements completes the design. For recognition purposes, the logo was only marginally adjusted."
Project Management: Edgar Schwarz
Applicant: Studio Zunder
Art direction: Tobias Tapken (OXGN)