OXGN
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VOXOM

Case study

Voxom

Description
Year
2023
Services
Brand identity, Website, Packaging
Client
VOXOM
Visit website
http://www.voxom.de
The brief

VOXOM is the brand for bicycle accessories from Oldenburg. Things that every cyclist always needs, VOXOM delivers! And at VOXOM, King Customer quickly reaches their goal: VOXOM provides assembly and information videos for individual products. Quality at a fair price is the top premise here. Quality - that is the central characteristic of a product! Nothing convinces as much as function and durability at a reasonable and balanced price. And: Quality is always honest and not an empty promise. VOXOM is quality and keeps its promises. Cyclists who use VOXOM bicycle parts and accessories will quickly notice: VOXOM is the honest choice. In the course of the new positioning, it became clear that the current design of the brand is no longer contemporary and needs adjustment.

The Solution

Moving away from an overly sporty image. A soft and friendly form and color language was developed and complemented by an authentic visual language. A repertoire of freely usable design elements completes the design. For recognition purposes, the logo was only marginally adjusted."

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Credits
Kunde

Project Management: Edgar Schwarz


Mitwirkende

Applicant: Studio Zunder
Art direction:
Tobias Tapken (OXGN)

Awards
Testimonial
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